Why Cicero should be every campaign strategist’s mentor : James Carville (NSFW)

James Carville: What I’m suggesting is, stand for yourself, be for something and the hell with it. Because the hand-wringers and the editorialists and the sigh-and-pontificate crowd will be against you, whatever you do.

For those who came to USA politics during the George Bush the Lesser years, may never have heard of James Carville. He was the strategist who helped put Bill Clinton in the White House.

While it is usual for political strategists to quote Sun Tzu, Marshall Ney, Clauswitz, Napoleon, or some other famed war general, Carville thinks that campaigners should instead look to the Roman military leader, Quintus Tullius Cicero (102 BC – 43 BC).

Here is a short extract from his piece, from The Guardian, Why Cicero should be every campaign strategist’s mentor: Going negative, doing retail, overpromising and microtargeting … it’s all there – and Quintus had it down 2,000 years ago

There are always those who say that politics is more negative than ever and that contemporary political consultants are more cynical and unrestrained than their predecessors. Anybody who thinks that just hasn’t been paying attention, and should go read Quintus’ advice to his brother. He suggests sticking to generalities during the campaign, telling the wealthy you are for stability and peace, while assuring the common man that you are always on his side. Oh, and accusing your opponents of crimes, sex scandals, and corruption.

To read more: click Why Cicero should be every campaign strategist’s mentor

image created and added by 99.
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Quote used without permission. Use of quote does not imply that James Carville would in any way endorse the contents of this post or blog

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