Guest Post by Jo Nakashima.
I am boycotting Brumbys, and all associated brands. For a boycott to have impact, letting the company or organisation know why you are boycotting them, enables them them change their practices and policies.
This is a copy of an email I sent to the company which owns the Brumbys brand. If I receive a reply, I will post that too.
FROM: Jo Nakashima
Due to encouraging your franchise holders to raise prices and blame a carbon price, my family and I will be boycotting all of your brands. I will be encouraging as many people as possible to do the same. I am contributor to a successful Australian “mummy-blog” and will be reminding readers as often as possible to also boycott your brands.
My regular Thursday night post-shopping treat with the husband and kids at Micheles and Donut king will now be replaced with brands that are not yours.
I also work with elderly and disabled clients and our twice weekly day-out that previously included a morning tea at various stores that have your brand will now be off the itinerary.
Thank you, my local smaller family owned cafes will now enjoy the benefits of my, my family, and my clients patronage.